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The Top 3 Facebook Targeting Mistakes Marketers Make
Facebook ads have been delivering off-the-charts results for our clients for more than a year, and recent changes make it even easier for anyone to tap into this source of highly targeted traffic.
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Facebook To Remove Half Of Ad Units
Facebook just announced that they are planning to cull their ad units from 27 to less than half this amount. They are moving to an ‘outcome driven’ ad setup. The desired objective of the ad will be “the first thing an advertiser indicates, not the type of ad”, writes Justin Lafferty from AllFacebook.com. This is [...]
What Marketers Can Learn From Radio DJs
(From Andrea’s notes at the June 4, 2013 AllTwitter Conference in San Francisco) Imagine my surprise when Jeff Dauler (radio personality) described the process used in radio to determine their best customer. (I wasn’t really surprised, good marketing is good marketing!)
How to Calculate the Value of a Yahoo Directory Listing
One of the members of our coaching group asks: “Should I renew my Yahoo directory listing?” Good question – here’s how to decide:
Digital Marketing Intelligence – AdGooroo
Listen in as Dan and Andrea speak with Rich Stokes of AdGooroo. Founded in 2004, AdGooroo is the original Search Engine Intelligence company. Their services help over 2,000 global advertisers excel in PPC, SEO, and Display Advertising. AdGooroo offers several products. Their most popular product, SEM Insight, provides competitive intelligence to search engine marketers and [...]
Vanessa Fox Interview
This is a rare opportunity to hear from Vanessa Fox, the woman who built the first version of Webmaster Tools. She not only knows how search engines work, but how they THINK. That, plus the fact that she does consulting and helps small businesses, is an incredibly valuable combination for all of us. Vanessa is [...]
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