Every month or so, we get a question from a student about whether we can recommend using the “SEO Smart Links” plugin for WordPress. The answer is always no, because the way it works inevitably creates a terrible user experience. Well, now we’ve got evidence that it can do far worse than that. After reviewing [...]

If you’ve been following what I teach on pay-per-click advertising and Google Adwords for any length of time, then you already know how important “exact match” is to running a profitable campaign. Google is rolling out some “improvements” to the way exact match and phrase match work on your search ads – by making them [...]

Ok, this is a RANT – but I just had to get this off my chest. In this 14 minute presentation titled “The Key to Search Success”I’ll show you what is wrong with your SEO now and what you have to do to fix it. Surprisingly, this involves: the two meanings of PPC the “virtuous [...]

Hi folks – Dan here… we had a lot of questions after the “Don’t Panic” webinar the other day and, well… we like to answer questions. This 12-minute video explains how you can turn your social media audience into a source of endless link love, through the magic of leverage. My Link Liberation 2.0 training [...]

Has Google put you “on notice”? It’s enough to strike fear in the hearts of the online marketers. You get a threatening message from Google. Uh-oh… They’ve found pages on your site that may be using techniques that are outside Google’s Webmaster Guidelines. What to do?!! If you have gotten such a message, Don’t Panic. [...]

Believe it or not, a lot of folks running PPC campaigns are sending traffic to missing (as in 404 Not Found) landing pages. Although I’m sure this couldn’t possibly apply to you, just think of it as a problem that other people have, in spite of their best intentions. Brad Geddes from Certified Knowledge has [...]