How to Retweet on Twitter – No, Seriously!

Okay, look – I know what you’re thinking.. “Dan Thies has lost his mind, and started building eHow-style doorway pages.” No. I promise. Here’s the thing… Most people using Twitter – and sadly, especially, marketers – do not understand how the way you retweet impacts what happens down the line. So indulge me for just [...]

Adwords Alert: Changes to Ad Rotation Coming Next Week

Google has announced, on even shorter notice than usual, that they will be changing something. If you’ve been paying any attention at all, you know that every Adwords advertiser should be testing their ads. One of the most critical parts of running any ad test, is the ad rotation settings in your campaign – if [...]