In the next major leap towards enabling us to actually read minds, Facebook announced that they’ve released a new feature called “Partner Categories”. This means that little ol’ advertisers like you and me will be able to target folks based on their behavior across the web, not just Facebook. Think about that for a minute… [...]

When Facebook announced that they were releasing a conversion tracking pixel earlier this year, I thought “Finally! We’ll be able to see conversion data all in one place.” Well, not quite… but they’re finally letting us see our conversion data, in the FB dashboard.

Another free video for you… following up on his fantastic keynote from SES London, Marty Weintraub stopped in to record a great training session with Dan Thies and Andrea Warner. Enjoy! Watch in awe as the illustrious Marty Weintraub, CEO of aimClear, energetically whirls us through how to use a data-driven approach to: Analyze how [...]

One of the most common mistakes business owners make when it comes to marketing their business is that they think like… well, a business owner. Here’s a conversation I recently had with my own mother, who raises and sells native plants: Mom: “How do I get more people to buy native plants?” Me: “What does [...]