In the next major leap towards enabling us to actually read minds, Facebook announced that they’ve released a new feature called “Partner Categories”. This means that little ol’ advertisers like you and me will be able to target folks based on their behavior across the web, not just Facebook. Think about that for a minute… [...]
When Facebook announced that they were releasing a conversion tracking pixel earlier this year, I thought “Finally! We’ll be able to see conversion data all in one place.” Well, not quite… but they’re finally letting us see our conversion data, in the FB dashboard.
You know how sometimes when you’re fighting with data in various formats and you wish you could just throw your hands in the air and download it all to an excel spreadsheet? You’re in luck. When it comes to SEO, you can! Here at the BrainTrust, we do something called ‘Action Teams’. During a recent [...]
Another free video for you… following up on his fantastic keynote from SES London, Marty Weintraub stopped in to record a great training session with Dan Thies and Andrea Warner. Enjoy! Watch in awe as the illustrious Marty Weintraub, CEO of aimClear, energetically whirls us through how to use a data-driven approach to: Analyze how [...]
In this week’s test, the folks at WhichTestWon.com published the results of their own in-house split-test. I guessed that a 30-second delay would convert better than a 15-second delay on an overlay (pop-up) opt in email form. Spoiler Alert: Wrong! On that page, in that niche, 15 seconds converted 11% better than 30 seconds with [...]
One of the most common mistakes business owners make when it comes to marketing their business is that they think like… well, a business owner. Here’s a conversation I recently had with my own mother, who raises and sells native plants: Mom: “How do I get more people to buy native plants?” Me: “What does [...]
At the SEO BrainTrust, we teach what to do, how to do it, and how to get it done. Yes, how to work ON your business, not IN it. That’s a key concept — the part about working on your business vs. working in your business. Outsourcing is the secret sauce for *creating* the time [...]