Congratulations, Andrea Warner!

Andrea Warner, a member of our team, partner, and friend of many years, is leaving the Marketer’s Braintrust this week to take over as Publisher at Anne Holland’s WhichTestWon. Testing has been a passion of Andrea’s for as long as we’ve known her, and we’re happy to see her get this opportunity. Andrea will be […]

Read More...

Marketer’s Playbook #1: Affiliate Links, Press Releases + SEO

Affiliate marketing, guest posting, and press releases can all generate traffic, but they also create unnatural links, according to Google. Dan Thies explains how to have your cake, eat it too, and not even invite Google to the party.

Read More...

Diagnosing Google Penalties, Part 2: Algorithms and Weird Science

Solving Google problems is tough, especially if you don’t know what’s wrong. We’ve already looked at Manual penalties (the easy stuff) – now let’s look at diagnosing algorithmic penalties – where the art of SEO meets up with science. –Dan Okay – so you’ve got a Google “penalty” – or something. You’re not getting as […]

Read More...

Diagnosing Google Penalties, Part 1: Manual or Not?

Since cleaning up penalties is a big part of the SEO work that we do, we get asked a lot of questions about how we diagnose these issues with a client’s site. It’s tricky, so we’re starting with the simple stuff (manual action) and proceeding to the harder stuff. –Dan If your website is suffering […]

Read More...

Site Profit Optimization with Dan Thies, Business Models on the World Wide Web – Session 1

There’s an old saying that *anything* you improve in your business will improve your profits. Well, that’s sort of true – as long as you don’t do it at the expense of something else, right? Unfortunately, a lot of business owners do that every day, without even knowing it – because they simply don’t know […]

Read More...

What Every Business Plan Must Have

I’ve been spending a good bit of my “20% time” here at the Braintrust researching and studying the practice of business planning. I’ve also read a bunch of actual business plans. It seems that the theory and practice may not meet as often as they should. If you haven’t written a business plan for your […]

Read More...

The “Braintrust Blueprint” for Growing Your Business (Part 2)

We had a little bit of a delay in continuing this series – a couple of new clients had some pressing issues coming in, and we had to get them on the right footing. In the first post in this series, I gave you an overview of the blueprint that we use to move our […]

Read More...

God Damn It Rand, You Made Me Write a Blog Post!

Consultants, there’s a payoff here for you, in how to get more of the clients you want from your website, but please let me tell a quick story first. It all started innocently enough. John Doherty (who we love) posted a question on Quora, and as social people are wont to do, he Tweeted about […]

Read More...

The “Braintrust Blueprint” for Growing Your Business (Part 1)

Here at the SEO Braintrust, we’re in the business of answering questions. So, naturally, we get asked a lot of questions, but the vast majority of them, no matter what they seem to be about, boil down to this: “I know I’m supposed to do this, that, and the other thing. Someone is always telling […]

Read More...

What Will You Get Out of Coming to Brainstorm 2013?

In case you didn’t know… we’re holding our second annual “Brainstorm” event this fall – November 21-23 in Las Vegas. This is the first in series of posts about that event, and why you want to be there. What’s wrong with most live events (this may sound familiar!) Several years ago, a client of mine […]

Read More...