One of the members of our coaching group asks: “Should I renew my Yahoo directory listing?” Good question – here’s how to decide:
My calendar won’t do what I need it to, and I am not the only one. Leslie and I have a coaching call with a group of long time clients, every Wednesday, at 2pm Eastern… except the last Wednesday of every month, it’s at 7pm. I can’t set up a recurring event in any kind [...]
Out at Mozcon last summer, I had me a pretty intense conversation with Mr. Marty Weintraub, about what it would look like if Facebook’s amazing psychographic and demographic targeting capabilities met up with Custom Audiences, and then went over to Axciom’s house for a party. Something like that. Now, it’s happened:
If you’d like to simply have less spam to deal with, without losing real comments, then don’t use Akismet. Use Anti-Captcha instead.
Good news comes our way via Dennis van der Heijden of Convert.com, our favorite WYSIWYG testing tool for websites. For sites with a lower volume of traffic, the $9 per month plan is back – with a “pay as you go” model: Pay $9 per month for up to 2000 tested visitors Pay an additional [...]
If you’ve been using phone numbers in your Adwords text ads, you’ve got a few weeks to stop. Maybe now would be a good time to read up on using call extensions?
When Google announced Enhanced Campaigns for Adwords, it was mostly a good thing, but there were clearly a few use cases that they didn’t think about. While it’s true that there’s nothing you could do before, that can’t be done with enhanced campaigns, the “enhancement” was missing a lot. Google has just announced that one [...]
Facebook has quietly changed (and massively simplified) their rules around posting images on your company’s timeline… freeing marketers to finally do they do best.
This post is a year old, but the story is, in Internet time, practically ancient. A website owner has placed Adsense ads on a page, and said to visitors, “hey, click these ads to support us.” The author (Bas van den Beld) makes some very good points (also not new) that Google’s process around this [...]
Lost Your Google Rankings? Dan Thies & Leslie Rohde wrote the book on how to identify and fix the problem with your Google rankings! It’s called “PERP: The Penalty Evaluation and Recovery Program” and you can get it here, free.