Congratulations, Andrea Warner!

Andrea Warner, a member of our team, partner, and friend of many years, is leaving the Marketer’s Braintrust this week to take over as Publisher at Anne Holland’s WhichTestWon. Testing has been a passion of Andrea’s for as long as we’ve known her, and we’re happy to see her get this opportunity. Andrea will be […]

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Marketer’s Playbook #1: Affiliate Links, Press Releases + SEO

Affiliate marketing, guest posting, and press releases can all generate traffic, but they also create unnatural links, according to Google. Dan Thies explains how to have your cake, eat it too, and not even invite Google to the party.

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How To Upload Custom Audiences

Selling to people you already have a relationship with is the easiest sale you can make. If you are advertising on Facebook, uploading your Custom Audiences is the very first step to take. The interface has changed a lot, so here’s an updated guide for how to upload your Custom Audiences so that you can start advertising to them right away.

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Failure is not an option – it’s certain. It’s defeat that is optional!

Sorry to be the one to tell you, but you are (almost certainly) going to fail … over and over again … until you finally succeed. Defeat is the part that is optional, not failure.

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How To Split-Test Your Facebook Ads

Did you know that you can’t do true split-testing on Facebook? In fact, your best converting ad might not even be getting impressions. Today we’re talking about a couple of things you can do to circumvent the lack of ability to split-test.

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The Three Reasons for Too Busy

Are you “too busy”? Most business owners are, but not all reasons for being too busy are created equal. There are really only three: one of them is terrible, one of them is fixable, and one of them you just have to push through as fast as you can. Which one are you? I’ll show you how to find out.

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How to: Convert FaceBook posts into an RSS feed.

If you’ve been looking for a way to pull facebook fan page posts into your RSS reader, look no further. Corey Burke walks you through each step of the process. You’ll be reading facebook posts in your RSS reader in no time.

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Long Con vs. Short Con

As an online business owner, converting visitors to buyers should be pretty much at the top of your to-do list. What’s next? How about the people that don’t convert. In this intentionally tongue-in-cheek comparison, let’s take some marketing advice from the con artists in Matchstick Men.

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Getting Started With Fulfillment By Amazon

Amazon has changed the face of the business marketplace over the past few years. In some ways, they’ve made it harder for some businesses to market. In other ways, they’ve opened up opportunities that have never existed before. One of these opportunities is Fulfillment By Amazon.

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Could your workflows use an Obvious-ectemy?

Our Dr. of Systems, Corey Burke, is in the house and today he’s going to help you perform an “obvious-ectemy” on your current workflows and help cure you of your “obvious-osis” (you have it, you just don’t know you do) so you can run smoothly and hand some of that work off to someone else. It’s time to build/improve your systems and scale your business.

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