One of the members of our coaching group asks: “Should I renew my Yahoo directory listing?” Good question – here’s how to decide:

Listen in as Dan and Andrea speak with Rich Stokes of AdGooroo. Founded in 2004, AdGooroo is the original Search Engine Intelligence company. Their services help over 2,000 global advertisers excel in PPC, SEO, and Display Advertising. AdGooroo offers several products. Their most popular product, SEM Insight, provides competitive intelligence to search engine marketers and [...]

This is a rare opportunity to hear from Vanessa Fox, the woman who built the first version of Webmaster Tools. She not only knows how search engines work, but how they THINK. That, plus the fact that she does consulting and helps small businesses, is an incredibly valuable combination for all of us. Vanessa is [...]

In the next major leap towards enabling us to actually read minds, Facebook announced that they’ve released a new feature called “Partner Categories”. This means that little ol’ advertisers like you and me will be able to target folks based on their behavior across the web, not just Facebook. Think about that for a minute… [...]

Out at Mozcon last summer, I had me a pretty intense conversation with Mr. Marty Weintraub, about what it would look like if Facebook’s amazing psychographic and demographic targeting capabilities met up with Custom Audiences, and then went over to Axciom’s house for a party. Something like that. Now, it’s happened:

If you’d like to simply have less spam to deal with, without losing real comments, then don’t use Akismet. Use Anti-Captcha instead.

If you’ve been using phone numbers in your Adwords text ads, you’ve got a few weeks to stop. Maybe now would be a good time to read up on using call extensions?

When Facebook announced that they were releasing a conversion tracking pixel earlier this year, I thought “Finally! We’ll be able to see conversion data all in one place.” Well, not quite… but they’re finally letting us see our conversion data, in the FB dashboard.

Well folks, we made lemonade yesterday. We had a formal presentation scheduled, but *someone*… (cough… Dan Thies) mixed up the time and thought he had 5 more hours than he actually did. So, we got out our pitcher, added some sugar, and squeezed that lemon into some beautiful lemonade. In other words, we ended up [...]

Facebook has quietly changed (and massively simplified) their rules around posting images on your company’s timeline… freeing marketers to finally do they do best.