Advertisers will be able to place an ad with up to 6 images at a time, rather than just one image per ad.
It’s not clear if the images will be shown in an even rotation. Currently, true split-testing isn’t possible with Facebook ads. Whichever ad in a campaign gets the most, early clicks will be “whooshed” the most traffic, making accurate split-testing impossible at this point in time.
However, the option should still prove to be a valuable time saver, because there is *some* value in finding out more easily which image gets the most early clicks.
Even more exciting is the addition of Shutterstock images to Facebook. Shutterstock is a well-respected, stock-photography giant.
The new partnership with Shutterstock will enable advertisers access to millions of images from Shutterstock’s library. The images …”will be available free-of-charge for use in all of Facebook’s ad formats, and those images are fully searchable, as well as accessible directly within the social network’s ad creation tool”, states David Cohen, AllFacebook.com
This will be a time and money saver, at least for now. At some point, saturation by using the same pool of images may occur. Facebook users may see repeats of images too many times and respond less, but for the time being, this addition is welcomed.