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{ 155 comments }
I’ll take a look.
This info could not have come to me at a better time. I’m in exactly the position you describe…brand new site against well established competition. I feel like I have a really “buzz” worthy product since I make custom cookies that actually look like a caricature drawing of the people who order them. But trying to get ranking against companies like Mrs. Field’s cookies and other well known cookie companies with HUGE budgets has me seriously concerned. I can’t wait to apply your information to my site and see how I do…Thank you!
Hi Guys.
This is something Internet Marketers have been waiting for for years.
Congratulations are in order.
Cant wait for more quality SEO info like this.
Regards,
Ron
Excellent info. Confirms most of what I was already doing intuitively – plus some great new ideas. All with the structure to help me actually DO it, and do it fast. Thanks guys.
Nina!
10 articles an hour! I can probably do 2-3 if I try really hard. Most of my time is spent re-writing and paraphrasing stuff I read from my feeds. I want to be original, so I’m not sure I can do that many in an hour. Did I miss something? Is it easy to create that many QUALITY posts?
Raza
Raza – this isn’t about rewriting something or writing a brand new article – it’s about writing a description of the item, that you’re going to link to. It takes practice, and it works much better if you dedicate focused time to it, but yes, 10 descriptions an hour is doable. Might be easier, though, to just outsource that work – hire someone, or even give Amazon’s Mechanical Turks a shot.
Thanks Dan. The video was really helpful. I’m sure that if I watch it again and practice what you teach I’ll be just fine. The approach and technique are really exciting because they give me a chance at ranking pretty high if I work smart. I’ve been thinking of blog networks to build links but I know they just aren’t sustainable. This technique feels like I’m actually adding value to the web.
I’ll keep you posted.
Raza
As a side note, a lot of the articles in my news feeds are a few hundred words themselves. My original question was trying to figure out how to write a 100-200 word description of a 200-300 word article. That’s why I end up re-writing stuff because I don’t want to sound unoriginal. Or maybe it doesn’t even matter. Maybe I should just describe it and not worry if it sounds similar.
Never heard of Mechanical Turk… will look into that now.
Best,
Raza
Hi
Very interesting, it hard to beat the competition in my market, many competitor in my niche and i want to be on the map
I will apply your informations on my website
Thank you
Doom
hi guys,
I am unable to comment because my video would not load even after refreshing the page.
don-andrew
The videos work in Firefox and IE in all recent versions. Safari has known non-correctable (that I am aware of) issues with the Flash player we use.
Thanks for this info. I had never thought that just simply a larger site would help. I watch all you videos that I can. Your information always leaves me thinking.
Gail J Richardson
If you are having a difficult time getting more inbound links from other sites, would these inbound links from your own blog have that much weight? Is it comparable or only helps a little, but don’t expect it to do miracles or as much as if you were to get links from other sites. Would this be accurate? Don’t expect this alone to get you from page 3 or 4 to the top?
Several questions there … in general, links are links from where ever you get them, but if the only links you have are from a very small number of domains, then that should be viewed by you at least (and likely Google too) as a problem of “trust” to be solved. At least initially, get links from multiple sites. Once you get to some magic and unknown number, then you don’t have to worry about it — just get links — but it seems like we need to gain some “trust points” first (however the h*ll those are measured).
In terms of what it takes to get to the top … it takes exactly what the top rank site did plus just a little bit more. There is not one answer. The competition defines the race.
I didn’t think all of those links from your own pages would have that much weight. To me that seems like a loop hole for one to help themselves and as the links can’t be trusted like if they were all from third party sites (in the eyes of Google). If we are only targeting the homepage, then we shouldn’t waste time with more than one link right, must keep first link priority in mind?
Thank you for such great content. Once again you guys raise the bar for everyone else. One of my biggest problems has always been trying to do too many things at once. Chunking my work is going to help me with that.
Tony
Is there a tool that crawls your site and tells you exactly which URLs are NOT indexed on Google? Thanks!
In a completely general sense this is not actually possible as Google is pretty stingy with information and not reliable about what is shown and what is withheld. Just using index counts (site: query) and looking at the linking structure of your site are sufficient in all but the most unusual cases.
Hi Dan,
I would like to thank you for sharing this info. It makes a perfect sense from the SEO and Internet Marketing perspective. This helps to stay focused and organized which leads to what we call “measurable results”.
I can confirm from my SEO experience that to rely on inbound links is not practical by any means. Ranks could drop fast by 10-30 positions. When that happens people tend to panic and speculate which is not the best state of mind when doing SEO. It leads to more mistakes and additional “roller coaster” SERPs .
A technical question. Would you consider a good idea to include some of your WP blog pages in the XML site map. There are some plugins for WP XML sitemap generation as well but they are stored in the WP directory, not in the main site directory. Hope to hear your opinion and looking forward to more outstanding info.
Thanks again,
Boris
You mentioned to use wordpress.com Is it a bad thing if you’re linking to name.wordpress.com and not like yourdomain.com/blog? If you wanted that option, how would you go about that? Is it going to cost you?
It is a non-issue from a ranking perspective, though you will need to decide if the URL provides the same level of trust, branding and clickability in search results.
I figured out wordpress.org is the place to go to download the files & upload it to your own web site…
Dan,
Have been a fan of yours for quite some time. I’m still a Stomper member. I used this exact strategy to rank a site I have in very competitive niche. It’s very scalable, the trick is to stay consistent. In the past, when I look back at my online failures, it was always due to the fact I didn’t take a very simple concept and implement it long enough to see the results. I personally have found that successful SEO is often about consistency with attainable actions – like this tutorial.
BTW, I love the way you make all this great info so digestible. This stuff is complicated and you explain it so well that anyone can take the info and make it work. Not a lot of people can do that. Thanks!
Holy Crap! I’ve been posting 1-2 blog posts a week of my own conjured up original content…and it always seems that I am running out of things to talk about. This just opened my eyes! Unbelievable. 200-250 pages per month added to my site through my blog…not to mention the other article, video, and 2nd tier blog posting that I am already doing. What other stuff can I learn from you? You are giving great content in these free videos. Hard to imagine what the paid portion of your services might include.
By the way, I went to mechanical turk and have no idea what to pay per HIT. Any suggestions? Do I pay per blog post or per hour? Thanks.
MTurk won’t even allow per hour. There are lots of good examples and guidelines that Amazon provides so DO read ALL of it. Pay for the content which you then post or have someone in-house post so that you do not have to provide any blog access to the Turker
Geeeze! So simple, yet so brilliant! Here, I’ve been writing content on topics around my niche, and struggling to come up with topics, and there it has been – right under my nose! All I’ve had to do is read about topics around my area/niche and summarize or comment on them! I feel so silly for creating content the hard way all this time.
Considering our niches revolve around individual people (who I can’t even get to write a bio about themselves, let alone a few hundred words of content a day), what do you think of this as an off-site strategy? ie: create a PR pumper blog where I have writers comment on news in/around my niche, with the intent of that pumper sending links back to my money site?
Sure, that can work. Just make sure you are building real news or commentary and not just a splog network. What you are describing is just a super-sized version of running a corporate blog that links to the commerce site.
Should the links to the source for the content be a nofollow?
I would in general, yes, but for a smaller site it makes no real difference from a PageRank perspective.
Thanks Dan, sorry for my ignorance but when you say “anchor text” does that mean – using the keyword in an article for example “indigestion” and then link it to my url http://www.backonyourfeet.com.au/acupuncture.htm if I was trying to rank for the word indigestion? Is that correct or have I lost the point?
My site is pretty good, I think? but I feel I have a lot of useless links out there because I did not link it like the above example and its probably why a site that has no advanced seo is beating my site even though we have the same page rank and same amount of external links.
Thank you
Indeed, anchor text is the “blue underlined stuff” that a person clicks to jump to another page. Use the keyphrase you want to rank for as the anchor text. Get Dan’s free ebook (seofaststart).
This stuff is good. I was very happy that I was writting atleast one post a day but now this was an eye-opener. I will go ahead as stated here. Thanks.
Kamlesh
I am competing in a tough niche and I use wordpress, not the free one. Is it smarter to write a page for my blog or a post? This question has been nagging at me for a while now. I have a system where I write a post 350 to 500 words, optimized for one main keyphrase, I then create a video out of that post and submit to about 10 video sites using tubemogul and then I write a unique article for the exact same keyphrase and submit that to Ezine Articles and in the resourse box I have the keyword in anchor text pointing to the post and the other link is my main blog theme keyword and I use that in anchor text and point that to the video I submitted to youtube.
I am going to have to read up on RSS feeds because I know very little about them. I also got lost when you started talking about Google Reader, I have never heard of that before so I guess I have to do some research on that. Can you elaborate on that a little or will I be able to figure it out on my own with no problem?
Thank you!
The way you are doing it, with posts, is correct, as these chunks of content then get their own page via a permalink, remain on the home page for a time until they are pushed down by newer content, and can appear in category pages as well.
Curently have over 190 pages. Building at the rate of 10 per month. Looking for more content. The video was very worth while. Some of the topics covered will take time to perfect. There is a lot of hype and B.S. out there, but this information was right on the mark. I have enough information on my site to be able to create topics to blog on and make reference to my big site. Thanks for the information.
Movie doesn’t load using Chrome
Chrome is, like Safari, based on Webkit, and they both do funky stuff with Javascript.
Firefox and Internet Explorer will work fine, and if you’re doing SEO you want Firefox anyway for all the cool extensions it has for us.
I see the discussion about webkit and flowplayer – I have flowplayer working totally fine with Chrome and Safari – maybe it is the wordpress plugin version that is the problem – the normal flowplayer versions for at least the last 6 months (since I have been using it) work fine with Web Kit.
The video player is not loading in SAFARI 4.
You should check your multi-browser operability before launching… not cool to single out the Mac folks…
Not trying to single out Mac folks, because you can get Firefox – and you ought to have it already if you’re doing SEO.
What’s the point of going through all the trouble of getting people to your site if a large percentage of the visitors are unable to view the content? Anyone who knows anything about converting visitors to customers knows that asking visitors to reopen your site in another browser is a terrible strategy (to say the least).
Sure IE and Firefox account for 90% of all browsers today, but I sure would not like to alienate 10% of all my visitors.
Andreas, we have stats here, and it’d be, actually, less than 4%, where the *vast* majority of those folks also have one of the other browsers available. If you’re doing SEO, but refusing to use all the Firefox tools that are available to help you with that… I’m not sure why.
The price we pay for not hacking around Safari/Chrome/Webkit’s Javascript funkiness is very small, and the benefits in other areas are significant.
I guess it depends a lot on your niche. the approx. 90/10 ratio is from http://marketshare.hitslink.com/report.aspx?qprid=0 (current no.1 hit on google for “browser market share”). On our sites it varies a lot. On one site with heavy traffic we actually have 10% IE, 50% firefox and 40% other browsers.
However, it’s my humble opinion and belief that even if it initially could be an extra effort to learn how to build standards compliant websites it will pay off financially in the long run in terms of compatibility with future browsers, the increased reusability of your code, etc.
On another note, solid content in the videos as always. Looking forward to implementing some of these strategies.
Well, I tried to load first with Chrome, then it loaded with IE. If you are told that maybe the video will not load, you know what you should do. If you are unwilling to try to load the video with other browsers, then you are not interested in the info (which was very good by the way, thanks) and you are not a real prospect for this business, which means you are valueless (for dan and leslie) from business perspective.
They maybe will lose some valuable prospects for this, but I think that it will be 1 in 1,000 people that comes to these site, so any other benefits the player will achieve, could be compensated by the loss.
Good stuff!!
I like rapid SEO techniques and there are many ways to do so in an ethical fashion without using Black Hat Techniques
The curret changes and the competitiveness within the Search Engine arena has created more opportunity for Savvy marketers and website owners to secure better rankings simply by apporaching their web developmen and/or blogs in a more user friendly manner.
All the best and thanks for sharing
Phil Henderson
Thanks for some great tips.
In order to keep it very simple I use only small articles with 200-300 words and that system have given me top listings on long tail keyword phrases. I have experienced that articles that have its own page on my own site have more power than articles on ezinearticles.com. They are indexed much longer, even several years. It is like articles and blog posts with a date “grow older” much faster than articles without a date.
What is your take on that?
Thanks again
Peder Andersern
Ok, this is a great video and I am excited.
I do have a question about indexing, linking and plugins. I have a plugin on one of my blogs called LinkWithin. Is this beneficial in helping to index? I understand that the strategy you are teaching above is about anchor text links and indexing, and I realize that LinkWithin is NOT doing this, but do you happen to know if for example the spiders also crawl those LinkWithin links on any given post? Or is it purely for the benefit of the reader to find something similar once I have them on site?
Great video,
It has caused me to focus more on adding continuos content instead of large chunks at a time.
Hi Guys!
Although I do want to get into Affiliate Marketing in the near future, I am a Mobile DJ in the UK with a website (I know it’s a mess at the minute and hopefully the new one will be done soon – it seems I need to Chunk More!!) and we get quite a lot of work from it from the little SEO I’ve done so far, but search engine results usually give me a rank of between 6th and 8th for the term “DJs in Warwickshire”. What I would like to do is overtake a company called “Mantradjs” who always seem to be at the top of any listing they seem to have one website but with loads of pages for different towns and counties.
Both myself and my son run this business and he wants us to be able to take our business as far as it will go – Do you think it would be possible to rank at the top of the search engines for a broader term such as “Mobile DJ” or “Wedding DJ” using your techniques or is the DJing business one that would not really be suitable?
Thanks for the great info and best of luck with Seo Brain Trust . . . not though you guys really need it !
Regards Phil
United Kingdom
Hi Phil
There is no reason why you can not get to number one for a term such as mobile disco, one of my clients is currently number 1 for Christmas cards, the one word of caution I would give is do you want to rank for such a broad term, will you offer a disco service in Dorset or Scotland? you would probably be best looking at ranking for as many local terms as you can.
Sean
Hi Sean
Thanks for your reply, that’s a very good point!
I was so fixed on beating these guys I forgot that traveling all over the country would eat into our profits big time!
Even just working on a fifty mile radius of where we live could be very lucrative – Thanks for the reality check
Regards
Phil
Dan / Leslie, I’ve already learned so much from you guys and have had some incredible success putting your ideas into action. I recently recorded some videos outlining the ideas that have worked best. http://www.viddler.com/explore/webventures/
But I’ve been conscious of the fact that insufficient onsite content is the next problem I need to address and along you come with this great vid. Thanks guys!
Scott.
Great tips, looking forward to the next video. Now where to start, one chunk at a time.
Thanks again,
If you are currently doing other SEO stuff and want to measure them separately to know which one helped vs a waste of time or money, do you see any problem in this? Create your blog, make all the posts, insert your keywords into the content, but do not add the hyperlinks until months later. So by then you should have a lot of pages, which you go into each one, update the keyword with your hyperlink on all the posts all at once.
First off, the video is awesome. and it’s even cooler that you guys answer questions in the comments
I’ve got a couple:
1. I use a wordpress and I’ve placed the link to our site on the right-hand navigation bar. Is that good enough or should I somehow work the link into every blog post. If so, should I go back and rewrite my existing blog posts?
2. Does the material in the blog post have to be on the same topic? Or can I write a blog post on facebook and insert a link about digital photography into it?
Thanks?
I am a bit confused. I set up Google Alert and then view them in Google Reader (and subscribe to some of them) just to write a 200 word blurb? What am I supposed to do with those short articles ? Post them in my blogs? And why do I have to write the blog posts after those blogs from the Reader?
Hey Guys. Exciting stuff. Easy to understand.
I am very excited to see what your program is all about.
Will you program give any local search training specifics?
Thanks,
Matt
Hi Dan,
Thanks for this. I’m going to try this and see how it works. I’ve studied from so many and there’s so much out there, but I think if I stick to your system, there’s hope.
Pat Bell
I can’t believe the wealth of knowledge in this one video. I know STSE2.0 was good, but I never thought it could be topped. I was wrong! This knowledge is gives me the same feeling as winning the lottery.
Very informative, thanks for this free information most of it we have already implemented it now we will do others.
Dan, That’s very informative video, to increase efficiency and productivity using RSS feeds.
Dan,
Great video! Thanks for sharing.
One question. I heard you gave an example of having a site being noticed by Google if it had 250-300 posts a MONTH. I read up somewhere that having one post a day is good. Just to make sure, are you saying that I can post 10 posts a day (using your method above) and Google will love me for this?
Rhen
Quite impresive!!
You 30 min video is full of excelent content.
I love your method for outsorcing and chunking, and how you can set up a workflow for a workgroup to grow up fast your website content.
I am looking forward your next videos.
Good job.
I’m new to all of this. It’s all exciting and overwhelming at the same time. This presentation was easy for me to understand. I especially liked the tip for getting ideas for blogging. I haven’t started a blog yet because I’m compiling a list of things to blog about before I got started, but using someone else’s stuff and just a little of my own stuff works even better. You’re simple formula for writing and workflow for preparing to write were very helpful. I feel very close to starting my own blog. Thank you for your help.
I’m impressed. I’ve been using a newsreader for a while just to keep up on topics that interest me. I never thought about using it to come up with ideas for new content for my websites and blogs.
Thanks! I just signed up with Google’s reader, and I look forward to more videos from you.
Wayne
Hey, As a TNE reader I am sure this video and your upcoming course is great. I am currently in Chrome (use it because it is fast for my gmail) and am now going to open firefox to view…………..not a problem…….some people will winge about anything eh?
Thank Guys
See if the new player plugin fixes the problem with Chrome
If we have a minisite, say http://www.mymoneysite.com, and wish to employ your Wordpress strategy, do we install the Wordpress blog on the same site (e.g. http://www.mymoneysite.com/blog) or do we install an independent WP site on another domain? It seems to me that you are advocating the former. Isn’t it better to publish the blog on a separate domain and link back to the money site that I am trying to rank high for in the search engines?
Basil, let me put the choice another way:
1) Grow your “real” web site by adding more content to it, or…
2) Create another web site solely for the purpose of linking to your real web site.
Yes, this video is about doing #1.
If you go with #2, then you need to build links to that second site, to get those pages indexed, when you could just be building links to the real site that you’re trying to get ranked.
I was really very overwelmed. I’ve been searching and paying for information for months and most of it starts you out on step 27 instead of 1, thanks Dan!
Very impressive – that’s what I have been looking for in quite a while
The video was good, I liked the commentary on “chunking” your work as a way to improve productivity. As I watched, I paused often to take notes and actually try to use Dan’s methods. I ran into a bunch of problems/questions/things I didn’t understand:
1. How do you sort through the thousands of blogs out there to actually find some that are current, updated frequently and not just competitor’s sites regurgitating the same manufacturer info. Is there an advanced search “widget” that can help?
2. I don’t really understand the benefit of linking out to other blogs versus writing your own – unless they are “independents’…
3. Do you do any keyword research to help guide you in picking your items?
4. I have an e-commerce store in a pretty competitive market place, do I post content linking at the section or category level or at the product/item level?
5. Do you recommend any specific wordpress theme? I’ve spent hours now just trying to get the theme set up – there’s got to be an easier way!
6. What is the best way to create a relationship between the blog and the actual store (my store is hosted by Yahoo.)
Thanks!
Eden
Outdoor Patio Shop
Fantastic video fellas. I run 6 sites so I don’t want to deploy this on all of them at once, but I will for sure be setting it up next week on site#1. I’ve experienced the power of internal linking from stuff that Jerry West has taught, I know it will work but of course it’s one tool in the tool box of SEO success…. Every new tool I can get that my competitors don’t have is A OK with me !
Cheers Fellas!
Dan,
Stellar video. Thank you for sharing this.
Just to clarify, regarding the RSS technique, are we talking about selecting relevant news feeds, summarizing/re-writing them as new content for our website and linking back to various pages on our site w/ anchor text?
Looking forward to the next two videos.
Yes Dan – that’s the basic idea. Of course, you need not limit yourself to that as a source of content – it just happens to be a very easy way to create value-added content.
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