We fought off the Panda… We fought off the Penguin… Seriously. We’ve been working for more than a year, and every Google update means we have to go over each piece of what we teach to check for possible changes. But after a year of work, and a bunch of false alarms:
White Hat Black Belt is a video-based training program, that’s also designed to be accessible. That means every training video includes:
- The video – of course
- A full PDF transcript that you can download and print
- Full audio recording
- Q&A discussion for each module in our members’ site
So what’s included? Here’s the full course outline:
Module 1: Foundations of White Hat SEO
- ”SEO in 10 Minutes” – a presentation you can steal for your client pitches
- The Pros and Cons of SEO – even success comes with risk
- Danger Zone: Spamming the Search Engines
- Danger Zone: Risky Business Models
- The Way of the White Hat – how to get the job done without spamming
Module 2: How Search Engines Work
- Meet the Players & Exploring SERPs
- Search Engine Tech: Discovery & Indexing
- Search Engine Tech: Ranking & Retrieval
- Spam Detection & Search Quality
- Ranking Factors: The “Ranking Triangle”
- Ranking Factors: Other Factors
- Future-Proofing and Hypotheticals
Module 3: Keyword Strategy
- Keyword Strategy Concepts & Terminology
- Keyword Research & Discovery Methods
- Keywords & Content Strategy
- Competitive Research Techniques
- Keyword Tools & Mythical Metrics
- Serialization – the strategy everyone must understand
Module 4: On Page SEO
- A Gentle Introduction to HTML
- The HEAD Section & Optimizing SERP display
- Managing HTML Code & Code Structure
- BODY Copy “Rules” – avoiding overoptimization
- Topic Bridging & Developing Unique Content
- Writing For Users
Module 5: Site Structure
- Site Structure Concepts
- Designing For Crawlability
- Anchor Text & Reputation
- Using & Managing Redirects
- Canonicalization & Duplicate Content
Module 6: Link Building & Promotion
- Link Building Concepts
- Researching Linking Opportunities
- Vertical Marketing & Directories
- Linking as Marketing, Marketing as Linking
- Technical Linking, Link Recovery, and Redirection
- Social Media Mojo – For the Win
Module 7: Improving Results
- Planning & Executing Marketing Campaigns
- Using Google’s Analytics & Webmaster Tools
- Penalties, Algorithm Shifts, and Reconsideration
- Zone-Based SEO Strategy – audience first, keywords second
- Site Launch Checklist
- Site & Domain Move Checklist
- What to Do When You Don’t Know What to Do
Module 8: Going Further in SEO
- Becoming an SEO Professional
- Are You Really Ready for Client Work?
- Blogs We Read & People We (mostly) Trust
- Tools We Use & Why
- Building a Team
- Creating a Support System
Got questions about the course? Ask away – we’ll be watching the comments here.
Today's free bonus: PERP: The Complete Guide to recovering from Google penalties.
Congrats on launching the new course Dan @:-)
Hey I just did my first Google+1. Yes you guys are worth the bullshit of having to sign in just to vote…really you are! I wish they could make white hat social bookmarking a bit easier. I would Google +1 more (…and any other bookmarking tool for that matter) if it were a lot easier.
Daniel Tetreault.
Victoria, BC
If you’ve been link building and Google has not hit you yet, it’s probably just a matter of time. Dan’s one of the few I’d trust to tell us how to do the job properly and still rank at the top.
Good work, Dan (and Leslie, of course)
Hi
Had Link Liberation 2 – looking forward to Link Liberation 3
Does the White Hat Black Belt offer anything new that is not in Link Liberation 2 or what will be in Link Liberation 3?
Yes, Dave. White Hat Black Belt is more of a companion to Link Liberation. To oversimplify a bit, White Hat Black Belt is mostly about what you are doing on your web site, and Link Liberation is about how you market your site on the web.
Dan
Hey Dan,
I noticed OhMyDogSupplies dropped like a tank with the Penguin update. This was one of your success stories for LL2 – which I bought and enjoyed.
I’m curious if you could touch base on what happened with that site – did they do things beyond your recommendations? I’m enjoying the webinars and considering buying this course as well, but after seeing OhMy drop, this brings up some obvious concerns.
Yes, Ryan, they did a whole bunch of stuff that I not only don’t recommend, but that I have been telling anyone who will listen not to do. Take a look in MajesticSEO or OSE, and gape in wonder at what the heck they were thinking.
Hi Guys,
Sounds like great value for the course. Couple of questions. Can the course be completed in your own time, as and when you can fit it in? Or is it a set time for each module? Are the modules presented online or are the downloadable so cab view at anytime even if don’t have internet access?
Thanks,
Damien.
Damien,
The course is released over 7 weeks, but you’re not required to run through it that quickly. Your access to the content doesn’t end after 7 weeks – I can’t say “forever” because at some point the sun will burn out if nothing else, but we have no plans to shut down the web site.
After 30 days, all of the content is downloadable. During the first 30 days, just the transcript is downloadable. You can accelerate your access to downloads by contacting our support team and letting them know that you will not be needing a refund. This takes a couple business days at most to handle for you.
I have a domain I want to work on and I want to make sure I get it right.
Its worth at least $20-30000 so I guess spending $197 will be well worth it.
When will be available every module ?
The content is being released weekly, over 7 weeks. You start with Module 1, Module 2 is released in 7 days, etc.
Hey guys, I just saw this offer this morning. Is the $197 price still good? Thanks!
Still appears to be online at $197 but there’s a work ticket in to change that. Whatever price is there when you click is the price. It’s going to the $297 retail price soon.
Dan,
I’m literally a beginner would you say this course is a good place to start or what would you recommend? Thanks for your input.
If you are literally a beginner, read SEO Fast Start (it’s free) first. If that all makes sense and you can put it into practice, then you should be able to handle White Hat Black Belt.
Hi! I’m confused. Where do you sign up for this course?
Sorry for the confusion. You can sign up here: https://seobraintrust.net/whbb